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Privacy Policy

Effective Date: April 2, 2026

1. Introduction

Liquid Gold Lab LLC ("we," "us," or "our"), a Delaware limited liability company, operates Liquid Gold Tracker (the "App") and the website at liquidgoldlab.com. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the App and our services.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the App.

2. Information We Collect

Information You Provide

Data Type Purpose Storage
Email address Account creation, authentication, communication Cloud (Supabase)
Baby's name Personalizing the app experience Local device + optional cloud sync
Baby's birthdate Age-based developmental insights and milestones Local device + optional cloud sync
Feeding logs Tracking nursing, bottle, and formula feeds Local device + optional cloud sync
Pump session data Tracking pumping sessions and milk volume Local device + optional cloud sync
Photos Baby milestone photos and memories Local device + optional cloud sync

Information Collected Automatically

We may collect basic, anonymous usage analytics to understand how the App is used and to improve our services. This includes general feature usage patterns (e.g., which screens are visited) but does not include personally identifiable information (PII).

Information We Do NOT Collect

  • We do not currently integrate with Apple Health or HealthKit
  • We do not collect precise geolocation data
  • We do not collect financial or payment information (subscriptions are managed by Apple)

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve the App's features and functionality
  • Sync your data across devices when you opt into cloud sync
  • Send transactional communications (e.g., account verification, password resets)
  • Analyze aggregated, anonymized usage patterns to improve the App
  • Respond to your inquiries and support requests

4. Cloud Sync & Data Storage

The App stores data locally on your device by default. If you create an account, you may opt into cloud sync, which stores your data on our cloud infrastructure:

  • Cloud Provider: Supabase (hosted PostgreSQL database)
  • Encryption in Transit: All data transmitted between the App and our servers is encrypted using TLS/SSL
  • Authentication: Managed by Supabase Auth with industry-standard security practices

If you choose not to create an account, your data remains solely on your device and is not transmitted to our servers.

5. Data Sharing & Third Parties

We do not sell, rent, or trade your personal information to third parties.

We may share information only in the following limited circumstances:

  • Service Providers: We use Supabase for cloud infrastructure. They process data on our behalf under contractual obligations to protect your information.
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
  • Safety: We may disclose information to protect the rights, safety, or property of our users or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Children's Privacy

The App is designed for parents and guardians to track their baby's feeding, development, and milestones. The App is not directed at or intended to be used directly by children under the age of 13 (or the applicable age in your jurisdiction).

Baby-related data (name, birthdate, feeding logs) is entered by the parent or guardian, not by the child. We do not knowingly collect personal information directly from children. If you believe a child has provided us with personal information without parental consent, please contact us at hello@liquidgoldlab.com and we will promptly delete such information.

7. Data Retention & Deletion

We retain your data for as long as your account is active or as needed to provide the App's services. You may request deletion of your data at any time by emailing hello@liquidgoldlab.com.

Upon receiving a verified deletion request, we will:

  • Delete your account and all associated cloud-stored data within 30 days
  • Note that data stored only on your local device is under your control and can be removed by deleting the App
  • Retain only what is legally required (e.g., transaction records for tax purposes)

8. Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you
  • Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions
  • Right to Correct: You may request correction of inaccurate personal information
  • Right to Opt-Out of Sale: We do not sell your personal information, so this right does not apply. However, you may still submit a request, and we will confirm our practices.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights

To exercise any of these rights, please contact us at hello@liquidgoldlab.com. We will verify your identity before processing your request and respond within 45 days as required by law.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Effective Date" at the top of this page and, where practical, notify you through the App or via email. Your continued use of the App after changes become effective constitutes acceptance of the revised Privacy Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Liquid Gold Lab LLC
Email: hello@liquidgoldlab.com
Website: liquidgoldlab.com

Liquid Gold Lab
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